Our company is a brand maker, problem solver, product distributor, and job creator all rolled into one.

We take pride in our vertically integrated family of consumer brands, which provide distinctive benefits while using the same eco-friendly, cost-saving, consumer satisfying processes in their applications. 

Each of our six subsidiary brands differs vastly from the next in purpose, but they remain the same in practices and ideology. Crafting products that work together in comfort, simplicity, and beauty. Repurposing and recycling polyurethane foam trim to reduce landfill waste and carbon emissions. Made in the USA manufacturing that supports our local community and economy. These are the concepts that Luvu Brands® emulates in our entirety.

How it all began.

Before Luvu Brands® was even a twinkle in our CEO’s eye, there was Liberator. An iconic line of patented positioning props for the sexual wellness sector, the Liberator line quickly grew from two product offerings to an entire collection of erotic-based furniture as both demand and brand recognition soared. With such heightened manufacturing came an excess of foam trim. Not ones to waste resources or opportunities, we concocted new uses for our scrap materials, which offset the birth of our bean bag furniture company, Jaxx®. Shortly thereafter, fresh foam ideas were abundant, establishing us as a powerhouse enterprise with wide-ranging consumer bases and wild success.