in Atlanta, Georgia.

Manufacturing in America is not easy but nothing worthwhile ever is. Since 2002, we have met challenges head on with an entrepreneurial spirit and a little elbow grease. That is why our brands have spread from our hometown to more than 43 countries. Louis Friedman, CEO

at luvu brands

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Liberator Bedroom Adventure Gear
Liberator® is the world’s most widely-recognized brand in the sexual wellness category. Our uniquely designed Bedroom Adventure Gear creates surfaces and elevated sexual positioning support that help facilitate and enhance sexual performance and satisfaction. Liberator is sold directly to consumers at and is available at online retailers such as, Walmart, and

CREATL provides contract services of polyurethane based sewn products to specialty retailers. This division also offers sourcing, product design, fulfillment and distribution into the country’s leading mass market and drug retail chains. With a high level of automation and trained workforce CREATL offers a “Made in USA” solution for marketers wishing to return manufacturing from abroad. More information is available at here.

Luvu Brands Jaxx Bean Bags

Jaxx Living
Jaxx® is a consumer brand of bean bags, sofas, daybeds, and outdoor seating. All Jaxx foam-based products are vacuum compressed to reduce our carbon footprint while bean bags utilize up-cycled and repurposed shredded polyurethane foam fill sourced from USA-based sofa cushions manufacturers. The brand has a strong presence on sites such as Jaxx is also sold directly to consumers at

Luvu Brands Jaxx School Brand

Jaxx School
Jaxx offers an array of solutions for the early childhood education market. Our unique contoured foam forms help promote a flexible learning environment that supports healthy and collaborative learning and allows for ergonomic movement, improved comfort, and concentration for children. Our team of dedicated professionals will work with you and deliver the best quality products with kid’s safety and learning in mind.


Luvu Brands Avana Medical
Luvu Brands Avana PPE

Avana Medical
Avana® is a distinctive line of memory foam products that help assist with better sleep and rest. With the most comfortable and highest quality pillow wedges, GERD wedges, memory foam wedge pillows, mattress elevators, and therapeutic body positioning systems, Avana is the center-point between good design, luxurious form, and precise function. Avana is also sold directly to consumers at

Avana PPE
Avana® has heeded the call for the need for PPE (personal protective equipment) from healthcare workers around the country, and has taken the necessary steps to be able to deliver. An Atlanta-based manufacturer, Avana PPE has maintained its essential status throughout the crisis and is making community-grade masks, and level 1 surgical gowns. The gowns and protective face mask the company is producing are reusable and washable and designed for basic care and standard isolation.