in Atlanta, Georgia.

Manufacturing in America is not easy but nothing worthwhile ever is. Since 2002, we have met challenges head on with an entrepreneurial spirit and a little elbow grease. That is why our brands have spread from our hometown to more than 43 countries. Louis Friedman, CEO

at luvu brands

More than
products available
more than
products developed
More than
packages shipped

Our community of sewing artisans take great pride in knowing that their craft is building a strong foundation for our future.


Liberator Bedroom Adventure Gear
Liberator®, one of the world’s most widely-recognized brands in the sexual wellness category, is now emerging in mainstream retail locations, including and Our mission is to enhance couples’ intimacy by inspiring creativity and romantic imagination. The uniquely designed Bedroom Adventure Gear creates surfaces and elevated props that help to facilitate and expand sexual performance and repertoire. We believe our products make the act of love more rewarding for people of all shapes and sizes, regardless of their age or physical limitations. Liberator is sold directly to consumers at

Jaxx Casual Living
Jaxx® is an eco-responsible consumer brand of bean bags, sofas, outdoor seating and pool floats. Jaxx also offers children’s furniture and play systems for home and schools. All Jaxx foam-based products are vacuum compressed to reduce our carbon footprint while bean bags utilize up-cycled and repurposed shredded polyurethane foam fill sourced from USA-based sofa cushions manufacturers. The brand has expanded and now has a strong presence on sites such as and, and it is poised to reach into brick and mortar stores with its ‘bean bag in a box’ concept. Jaxx is also sold directly to consumers at

Avana Comfort
Avana® is a distinctive line of memory foam products that assist with sleep, meditation, massage, and restorative relaxation. With the most comfortable and highest quality pillows, props and bed accessories available, Avana is the center-point between good design, luxurious form and precise function. A stand-out in its category and with the help of decor design and eco-friendly compression packaging, Avana has increased its mass market visibility and is now poised to launch with major retailers across the globe. Avana is also sold directly to consumers at

CREATL provides contract services of polyurethane based sewn products to specialty retailers. This division also offers sourcing, product design, fulfillment and distribution into the country’s leading mass market and drug retail chains. With a high level of automation and trained workforce CREATL offers a “Made in USA” solution for marketers wishing to return manufacturing from abroad. More information is available at here.