Luvu Brands Signs License Agreement with Perfect Anatomy, LLC

The Perfect Anatomy Shoulder Pillow will be manufactured by OneUp Innovations and sold under the Avana brand

Atlanta, Georgia, June 28, 2018 – Luvu Brands, Inc., (OTCQB: LUVU), a designer, manufacturer and marketer of a portfolio of consumer lifestyle brands, today announced the signing of a license agreement with Perfect Anatomy, LLC for the manufacture and marketing of their orthopedic support pillow.

The license agreement covers a patented product of Perfect Anatomy, LLC called The Shoulder Pillow. The product was developed by Dr. Craig Tingey, a Las Vegas, Nevada-based orthopedic surgeon who specializes in shoulder problems.

Louis Friedman, Chairman and Chief Executive Officer, commented, “We are pleased to be working with Dr. Tingey and Perfect Anatomy, LLC to promote The Avana Shoulder Pillow. He has developed an extremely comfortable and supportive product that has helped his patients reduce or eliminate night time shoulder pain. As a result of this new license agreement, we will now be manufacturing The Shoulder Pillow for Perfect Anatomy and also offering it under the Avana label through our sales channels in the United States including and our own e-commerce site,”

The Avana Shoulder Pillow will be sold online at The Avana Shoulder Pillow has an MSRP of $169.00 and will be offered with standard free shipping in the continental U.S.

About Perfect Anatomy, LLC

Perfect Anatomy, LLC was started by Craig Tingey, M.D., an orthopedic surgeon who specializes in shoulder problems in a busy orthopedic practice in Las Vegas, Nevada. Over the years, Dr. Tingey has listened to many patients complain about their shoulder problems. One of the most common complaints is that their shoulder hurts at night, especially when lying on their side. With these complaints in mind, the idea for The Shoulder Pillow came to Dr. Tingey in the operating room. When a surgeon positions a patient on their side during surgery, a padded cushion known as an “axillary roll” is put under the patient’s side chest wall. This raises the chest wall off the table and decreases pressure on the shoulder. Starting with this simple idea, and with his patient’s complaints in mind, Dr. Tingey worked through multiple designs to produce a pillow for night time shoulder pain. His goal was to design a pillow that is comfortable, and supports the body and head while unloading the shoulder and allowing it to lie in an anatomic position.  He revised and improved the pillow until his final design was awarded a United States patent. He gave prototypes of his new pillow to his patients that were suffering shoulder pain at night and received strong, positive feedback that encouraged him to take steps to manufacture the pillow so that others can benefit from this brilliant design.

About Luvu Brands

Luvu Brands, Inc. designs, manufactures and markets a portfolio of consumer lifestyle brands through the Company’s websites, online mass / drug merchants and specialty retail stores worldwide. Brands include: Liberator®, a brand category of iconic products for enhancing sensuality and intimacy; Avana®, inclined bed therapy products, assistive in relieving medical conditions associated with acid reflux, surgery recovery and chronic pain; and Jaxx®, a diverse range of casual fashion daybeds, sofas and beanbags made from virgin and re-purposed polyurethane foam. Many of our products are offered flat-packed and vacuum compressed to save on shipping and reduce our carbon footprint. The Company is headquartered in Atlanta, Georgia in a 140,000 square foot vertically-integrated manufacturing facility that employs over 160 people. Bringing sewn products manufacturing back to the USA and creating innovative consumer brands are core to the Company’s operating principles. The Company’s brand sites include: plus other global e-commerce sites. For more information about Luvu Brands, please visit

Company Contact:

Luvu Brands, Inc.

Ronald Scott

Chief Financial Officer