Liberator is one of the world’s premiere sexual wellness brands within its brand category, and is associated with distinct design, quality and performance in enhancing intimacy between couples. The brand’s innovative approach to advertising, marketing and visual presentation allows for a universally-consistent showcasing of Liberator products.
Liberator’s mission is to enhance couples’ intimacy by inspiring creativity and romantic imagination. Liberator Bedroom Adventure Gear creates surfaces and elevations that help facilitate and expand sexual performance and repertoire. We believe our products make the act of love more exciting and rewarding for people of all shapes and sizes, regardless of age or physical limitations.
For more than 12 years, Liberator‘s reputation and distinctive image has been consistently developed across an expanding number of sales channels including: Liberator.com, a direct-to consumer website; Liberator’s flagship retail store; adult and couple-friendly adult retailers; and Internet retailers in drug, mass, catalog and specialty areas selling products under the sexual wellness or well-being category.
The Liberator business model is characterized by diversity across distribution channels, merchandise categories and the emergence of sexual wellness in drug and mass markets. The Company’s key competitive advantages are concentrated in design and product development; product merchandising; supply chain and logistics; advertising and marketing; and unique in-store displays and customer experiences. These areas are reinforced by a disciplined operational management team and the Company’s vertical integration of US-based manufacturing that supports growth and shareholder value creation over the long term.
As the company looks to the future, Liberator has strategic growth objectives focused around the following activities: