January 25, 2016
The ANME Show on January 11th and 12th proved to be one of the best winter shows to date.
Liberator was able to meet with buyers from all over the country who stated they were experiencing a direct increase in Liberator sales. This increased is based on the most recent release of the innovative compression packaging. The addition of a flip door has increased sales by allowing for more customer education including additional photos and sell copy.
In addition, Liberator launched a new Red label Series, using faux leather covers. They were the talk of the show, with Hustler Stores committed to purchase faux leather for all their existing stores and new openings, along with online advertising and mailers to their Hustler rewards customers.
In addition, Liberator received continued support from other big name retailers in the industry. This year will show that Liberator is a big name in retail as well as e-tail, and more firmly establish the brand in the marketplace.