May 18, 2016
Jaxx was honored to be included in the prestigious ICFF show this year.
ICFF features what’s best and what’s next in contemporary design, luxury interiors, and high-end furniture. Extraordinary styles by top international furniture brands and emerging new talent highlight unique furnishings, seating, wall covering, carpeting, accessories, lighting, kitchen, bath, outdoor furniture and more. ICFF takes over the Jacob K. Javits Center in New York from May 14-17.
Jaxx received a lot of attention with their new Arcadia Collection, a series of designer indoor/outdoor bean bags featuring luxurious Ultraleather. The series was sponsored on icff.com before the show, ensuring engagement with attendees. The Arcadia Collection was received very well. People seemed to be drawn in by the aesthetic, presently surprised by the comfort and quality, and blown away by the price points.
In addition to the Arcadia Collection, the Zipline series of convertible sofa beds and chairs was featured. The compressed sofa that can be delivered in a box was a big hit with several online marketers.
The team was able to meet with several key influencers in the areas of e-commerce, hospitality and retail including architecture and interior design firms and from smaller hotel chains. They interacted with dozens of interior designers, architects, resort/hospitality buyers, and retail store owners primarily based in the North East and West Coast.
They have begun taking orders and are very pleased with the response we got for the new collection and brand as a whole. Jaxx was one of the only stateside manufacturers there which seemed to be very appealing to many of the buyers they spoke with.