July 17, 2015
Jaxx attended one of the premier trade shows for furniture, The Atlanta International Gift & Home Furnishings Market, located in America’s Mart in downtown Atlanta. The sales team was able to make many significant contacts and received interest from stores like Homegoods, Staples and Gymboree. In addition, they formed retail partnerships with several companies in Canada, like Indigo, Chapters and Coles.
In an effort to establish more than just seasonal revenue streams—like bean bags for the holidays—they spoke with major retailers about adding multi-functional solid foam products that ship compressed. The soon to debut Jaxx Zipline Sofa was a big attention-getter, with many people unable to believe that the couch and three ottomans ship in a box so small, or for so little money.
Several other items were debuted, including the PlayShapes and Nimbus bean bag and ottoman. An example of in-store packaging was also present to help inspire buyers to see how Jaxx would fit on their selves.